Full bars for 7+ years.

I led the production of social and display assets for Tesco Mobile for over 7 years, developing a deep understanding of the brand and building a strong, trusted partnership with the client team.

I managed the delivery of assets for back-to-back campaigns throughout the yearly cycle, including Black Friday and Christmas, as well as for other key beats and ad-hoc initiatives. This included both campaigns for trade and business-led comms, which required the management of overlapping workstreams.

Working closely with the client, creative agency (BBH) media agency (EMC) and other agency partners, I oversaw the adaptation and expansion of supplied creative for social and display.

Deliverables included:

• Static & video paid social - TikTok, Meta, Snap

• Dynamic programmatic ads for social - TikTok, Meta, Snap

• Standard & Rich HTML - Animated HTML web banners

• Dynamic HTML - Banner templates and ongoing updates / maintenance

• Other touchpoints - such as social branding, web and affiliate banners

Role: Executive Producer

Agency: Tommy