
Web & In-Store Activations
Uniqlo
Producing bespoke campaigns for a flagship store.
For a number of years I worked with a small creative, designer and developer team to produce a range of projects for Uniqlo aimed at creating a buzz and building community around their new flagship London store.
Unlock Utopia - Deliverables: Microsite design & build, in-store event experience, prize draw mechanic, campaign collateral.
Disney Star Wars Rogue One x Uniqlo - Deliverables: Event microsite, print collateral, digital assets, AR lens, photobooth experience
Disney Marvel Captain America x Uniqlo - Deliverables: Event microsite reskin, digital and print assets
Joy of Christmas - Deliverables: Microsite concept, design, build, gamified prize mechanic
311 Oxford Street Website - Deliverables: UX, design, build, testing and deployment of a standalone website acting as a hub for the store with bookable events listings feature.
Role: Lead Producer
Agency: Graphite
Project Spotlight: Unlock Utopia
Flagship Store Digital & Physical Activation
Deliverables: Microsite design & build, in-store event experience, prize draw mechanic, campaign collateral.
Tied to a special 3-minute TV spot, this activation invited users to sign up online for a unique code. On launch weekend, participants could bring their code to Uniqlo’s flagship store and access a rooftop event space. There, they entered it into a bespoke programme we built, unlocking either a prize or an in-store discount.
I led production across all elements, from the web experience and prize mechanic to on-site delivery of the event.
















