Web & In-Store Activations

Uniqlo

Producing bespoke campaigns for a flagship store.

For a number of years I worked with a small creative, designer and developer team to produce a range of projects for Uniqlo aimed at creating a buzz and building community around their new flagship London store.

  • Unlock Utopia - Deliverables: Microsite design & build, in-store event experience, prize draw mechanic, campaign collateral.

  • Disney Star Wars Rogue One x Uniqlo - Deliverables: Event microsite, print collateral, digital assets, AR lens, photobooth experience

  • Disney Marvel Captain America x Uniqlo - Deliverables: Event microsite reskin, digital and print assets

  • Joy of Christmas - Deliverables: Microsite concept, design, build, gamified prize mechanic

  • 311 Oxford Street Website - Deliverables: UX, design, build, testing and deployment of a standalone website acting as a hub for the store with bookable events listings feature.

Role: Lead Producer

Agency: Graphite

Project Spotlight: Unlock Utopia

Flagship Store Digital & Physical Activation

Deliverables: Microsite design & build, in-store event experience, prize draw mechanic, campaign collateral.

Tied to a special 3-minute TV spot, this activation invited users to sign up online for a unique code. On launch weekend, participants could bring their code to Uniqlo’s flagship store and access a rooftop event space. There, they entered it into a bespoke programme we built, unlocking either a prize or an in-store discount.

I led production across all elements, from the web experience and prize mechanic to on-site delivery of the event.

Previous
Previous

Aerstone: Creative Platform, TOV, Social & Web