Getting to know an Islay icon.

Filmed on location in Islay, this social-first content series brought the personality of Bunnahabahin to the fore. We captured the character of the island, the warmth of it’s people and the craftsmanship of the whiskey makers… and underpinned it with a not-so-important lesson in how to pronounce it’s name.

In a short time, and with the help of production partners My Accomplice and Director Liam Saint-Pierre, we delivered an authentic, documentary style campaign tailored for social, all designed to create emotional connections between the brand and their with whiskey-loving audiences

Alongside the social content, I also led the production of DOOH and magazine print ads to align with the Christmas gifting period.

Role: Executive Producer

Agency: Tommy