On a beautiful sunny day in the big 🍎 we captured busy New Yorkers taking a moment to feel like a kid again to promote Paramount Pictures 'Imaginary Friends', creating short and long form edits for social and YouTube that earned a prestigious Clio Award.

We partnered with Pavilions Works and Rubbertape to execute the shoot using long distance and hidden cameras strategically positioned to capture various angles and authentic reactions. Pairing this approach with a nostalgic hopscotch and a sprinkle of that NYC magic ✨ and you’re left with a feel-good feeling you don’t want to skip past.

Role: Shoot & Post Production Producer

Agency: Tommy