Branded & Community Effects
TikTok
TikTok AR Specialist.
I have led and overseen the production of multiple branded effects - from ranking tools and beauty-try-ons to games, interactive quizzes and immersive 3D effects.
I manage all aspects of production: briefing, concept development, prototyping, storyboarding, build, testing & QA - delivering stand-out effects that push the limits of the platform and earned the top 1% spot in TikTok’s rankings with BILLIONS of views in the bag.
Role: Executive Producer
Agency: Tommy
Some faves from 2024/2025…
🏅Samsung's Openness Medal - Interactive 3D glasslike medal to celebrate the Paris Olympics
🔮 Disney's Agatha All Along 'Spellcaster' - Jumping on the keyboard trend and adapting it for users to type in a name & cast a magical spell
💄 Zalando x Estee Lauder Glam Station - Showcasing beauty products whilst enabling fans to create a full face of glam
👜 Michael Kors - Bespoke gamified effect premiered at the Club Kors event in Miami
🍔 McDonald's McRib Yourself - Playful 3D effect turning you into a dancing McRib to celebrate it's anticipated return to menus
Watch some examples here 👉🏻